For quite a while, we've had a boom economy. There's been enormous demand for landscaping. The stay-at-home thing the last couple years with COVID had even increased the demand for landscaping. But what happens during an economic downturn? How do you prepare for that?In today's podcast, we hear from one of my clients Jeffrey Riddle the owner of Alterra Landscape Design who shares a surprising perspective on marketing, including:Why is marketing important during an economic downturn? How to be prepared for an economic downturnThe Importance of reviews and the power of videoMore episodes, videos, show transcripts at https://landscapersguide.com/podcast/Get a copy of The Tree of Good Fortune book: https://treeofgoodfortune.com/