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#63 Content and the Customer Experience, Part 1, with Steve Householder and Burk Buechler from TEKsystems
#63 Content and the Customer Experience, Part 1, with Steve Householder and Burk Buechler from TEKsystems
ratings:
Length:
17 minutes
Released:
Mar 17, 2020
Format:
Podcast episode
Description
Part 1 (of 3) of a series brought to you by TEKsystems where we will discuss content and CX. Today we’re going to talk about how content supports business outcomes, the critical importance of a content strategy in CX, and data’s role in a content strategy. To help me discuss this topic, I'm joined by Steve Householder and Burk Buechler from TEKsystems’ Digital Experience team.
Released:
Mar 17, 2020
Format:
Podcast episode
Titles in the series (100)
#7 Branding and Expectation-Setting for Customers: A good brand allows potential customers, employees, and other audiences to understand what they should expect before they make a purchase. When done well, this combination of messaging and visuals helps create a better customer experience by setting... by The Agile Brand™ with Greg Kihlstrom