31 min listen
How to create a thought leadership event that actually drives growth
How to create a thought leadership event that actually drives growth
ratings:
Length:
57 minutes
Released:
Jul 30, 2021
Format:
Podcast episode
Description
Nicole Santer is the CEO of Extraordinary Events, and a new event online directory, Eventbuzz360. She believes that whilst COVID-19 has completely shut down the meetings and events industry, there has never been a better time to reinvent and invest in the events industry.
In this episode, she shares her experiences on how to create a thought leadership event that actually drives growth. Insights she shares include:
What is a thought leadership eventWhy are thought leadership events valuableHow business should decide whether a thought leadership event is worth investing inWhat framework should we use to ensure it is a successMetrics to use to define successTips for individuals or companies who want to produce their own thought leadership eventsThought leadership event ideasThought leadership events we can look to for inspiration
In this episode, she shares her experiences on how to create a thought leadership event that actually drives growth. Insights she shares include:
What is a thought leadership eventWhy are thought leadership events valuableHow business should decide whether a thought leadership event is worth investing inWhat framework should we use to ensure it is a successMetrics to use to define successTips for individuals or companies who want to produce their own thought leadership eventsThought leadership event ideasThought leadership events we can look to for inspiration
Released:
Jul 30, 2021
Format:
Podcast episode
Titles in the series (100)
Why buyer enablement is the future of B2B marketing by Predictable B2B Success