In this episode, Jono Bacon, a community strategy and collaboration strategy consultant, and the author of "People Powered" shares his best practices on how to build an online community. Insights he shares include:

How Jono first come to realize the power of communityAre some businesses better suited to creating communities than othersIs building a community is a key part of generating business referralsShould communities serve the business that creates themHow should we approach community building and how should we define successHow to build a community best practicesWhy build carefully curated journeys for community membersHow to mobilize a communityThe first steps for building and integrating a community into an existing organizationHow to balance offering rewards with building real loyaltyCan online communities move beyond the bounds of the internet and out into the real worldWhat kind of time and effort do brands need to put into managing their communitiesThe role that leadership plays in community management