39 min listen
#133: How to attract and close non-prime customers
#133: How to attract and close non-prime customers
ratings:
Length:
47 minutes
Released:
Aug 1, 2018
Format:
Podcast episode
Description
Kim MacPherson is the founder of Sell it Smart and Buy it Smart Automotive and shares how you can attract more non-prime customers to your dealership. Traditionally speaking, dealers have kept their distance from less-than-perfect credit customers because of the perceived challenge they bring to making a deal happen. Today, non-prime customers provide a lucrative and highly profitable opportunity for dealers willing to embrace them. They are the fastest way to increase your bottom line, build relationships of trust, and gain repeat and referral business.
Released:
Aug 1, 2018
Format:
Podcast episode
Titles in the series (100)
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