Fellow Canadian, Duane Marino from Duane EN Marino Automotive Solutions joins me today on the show to share the most practical way to decrease transaction times for retail automotive dealers.  It's no secret that car shoppers dread the car buying process. From sitting in the dealership for several hours, to hunkering down on the other side of the desk from the business manager - dealers wonder what they can do to improve the overall experience.  In episode 121, Duane reveals 15 tips that will help you reduce your overall transaction time. Doing so will create a much stronger customer experience, which will lead to more sales. Afterall, if you can decrease transaction time, you increase the number of vehicles you can sell in that same period of time. Listen to get the full details.  If you're getting value from The Dealer Playbook, I would love an honest review on iTunes: http://www.thedealerplaybook.com/itunes OR a share with your co-workers and leadership would be power!  Keep The Playbook open and DOMINATE! MC