Greg Nanigian, Sandler trainer from Boston and new author of Why People Buy, joins us to talk about the best practices for uncovering Pain. You will learn how to discover why people buy and what to do about it. Greg shares how to start sales conversations that close deals and how to uncover the emotional reasons people buy from you. Learn how to succeed at finding pain! The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. If you would like to learn more about Sandler Training, contact a local trainer: https://www.sandler.com/freesession Find whitepapers, webinars, and more in our free resources section of our website: https://www.sandler.com/resources Register online for the 2018 Sandler Summit and save over 50%: https://www.sandler.com/resources/summit-2018 Don't forget to subscribe and leave us a 5-star review in iTunes!