In this episode you’ll learn: Popularity does not equal profit - learn to leverage! Jamal focused on money and it made him lose his sense of direction How he realized that once he focused on making impact, the money naturally followed Using your skills and gifts for communication can thrust your business forward Speaking the language of your customer is one of the biggest investments you can make How a deep dive survey was able to help Jamal mine out the information that he needed to relate to his customers at all stages of their struggles