16 min listen
How to Motivate Customers (and People) feat. Airstreams
FromIdea to Startup
ratings:
Length:
17 minutes
Released:
Oct 13, 2021
Format:
Podcast episode
Description
We leverage Yu-kai Chou's Octalysis Framework to think through motivating customers. We test it out using a startup idea that's come across Brian's desk recently: a network of Airstream trailers, dropped on people's property, that digital nomads can subscribe to. How would we motivate these people to take action? What can we test? The framework leads the way as we kickstart the business. Tacklebox MethodYu-Kai Chou (Twitter)Yu-Kai Chou (Blog)Actionable Gamification
Released:
Oct 13, 2021
Format:
Podcast episode
Titles in the series (100)
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