20 min listen
Marketing Strategies To Retire -- Constantine Yurevich // SegmentStream
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
Marketing Strategies To Retire -- Constantine Yurevich // SegmentStream
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
12 minutes
Released:
Jul 30, 2023
Format:
Podcast episode
Description
Constantine Yurevich, Founder and CEO of SegmentStream, talks about how you can prepare for the future of marketing. Conversion tracking today is inherently flawed due to Safari’s ITP, longer sales cycles, and other limitations. As the limitations on cookies grow, marketers will need to move away from the traditional method of tracking conversions to analyzing each visit to the website to effectively track performance and understand user behavior. Today, Constantine discusses marketing strategies you need to retire. Show NotesConnect With:Constantine Yurevich: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Jul 30, 2023
Format:
Podcast episode
Titles in the series (100)
Brand Integration, Product Placement & Influencer Marketing (Part 1) -- Greg Isaacs // BEN Group by MarTech Podcast ™ // Marketing + Technology = Business Growth