In a timely Glossy Beauty Podcast episode for the height of summer, this week features a category that has blown up in beauty: sunscreen. Long gone are the days when options were limited to a handful of brands like Coppertone and Hawaiian Tropic. In recent years, a wide range of chic new sunscreen labels have been hitting the market, while skin-care brands are churning out new SPF product launches.
One of these hip new brands is one-year-old Dune Suncare, which uses a colorful, nostalgic aesthetic to appeal to both men and women across all age groups. This week’s episode features the brand’s co-founders, Emily Doyle, an event production and marketing pro, and Mei Kwok, who also produces events and performs as a highly sought-after DJ. The founders have created a cool factor for the brand by working with luxury hotels, including QR codes to Kwok’s playlists in its packaging, and shooting campaigns with top fashion photographers. But its distribution plan is all about accessibility as they focus on scaling through wholesale partners including Amazon and Ulta Beauty.