Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

Why Zero-Party Data Is So Critical for Marketers | Interview with Ryan Levesque

Why Zero-Party Data Is So Critical for Marketers | Interview with Ryan Levesque

FromPerpetual Traffic


Why Zero-Party Data Is So Critical for Marketers | Interview with Ryan Levesque

FromPerpetual Traffic

ratings:
Length:
43 minutes
Released:
Jun 7, 2022
Format:
Podcast episode

Description

Today’s conversation is with internet marketing legend, Ryan Levesque. He’s the founder of the ‘Ask Method’ and shares how the last two decades of marketing has prepared him for this moment. Ryan details how marketers and businesses can respond to the changing digital landscape and also what businesses need to do in order to survive. He also covers how quiz funnels can be a total game changer for businesses looking to get back the ROAS they saw pre-iOS 14.
Topics Covered08:25 - Ryan shares an overview of the “Ask Method” and how it works for businesses
12:39 - How the internet is evolving and what “Web 3.0” means for marketers
15:35 - What “Zero-Party” data is and why it’s so important for marketers
23:24 - Why zero-party data makes it easier to have sales conversations
28:14 - Case studies and examples from different industries using the “Ask Method”
Resources Mentionedhttps://quizfunnel.com/perpetual (Free Masterclass)
https://frontrowdads.com/ (Front Row Dads)
Our Partnershttps://conversionfanatics.com/ (Conversion Fanatics)
https://www.bkacontent.com/perpetual/ (BKA Content)
https://sol8.com/ (Solutions 8 - The Best Google Ads Agency In The World )
https://www.digitalmarketer.com/ (DigitalMarketer | Marketing Tools & Training)


Mentioned in this episode:
DigitalMarketer Ebooks
Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides!
https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)
Released:
Jun 7, 2022
Format:
Podcast episode

Titles in the series (100)

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.