In today’s episode, Kiri speaks with Caroline Adams, Sr. Strategic Retail Account Manager at Acadia. In this episode, Kiri and Caroline discuss product launch strategies on Amazon. They also discussed the challenges of product assortment and channel management, as well as the importance of inventory availability and the introduction of tools like the capacity manager in Seller Central and the Born to Run program in Vendor Central. Make sure you tune in to find out more! Caroline is a Senior Strategic Account Manager at Acadia where she manages clients like Totes, Murad, Godiva, and Tommy John to grow and manage their Amazon sales channels.