In this episode, Jordan interviews Cari Anne Cashon of Techtronic Industries about shifting perspectives and disrupting the structure of an established brand to not only rely on brand awareness in todays eCommerce marketplace. Techtronic Industries is best known for their brands, Hoover, Dirt Devil and fall under the parent company which includes brands like Milwaukee Tool, RYOBI and Hart Tools. You will learn a lot from Cari Anne's strategy "Test and Learn" and how she uses this to scale her brands through Amazon, Quora, and other platforms with paid advertisements. Also, get insights into consumer behaviour on the digital market; the need for authentic content; and how she leads her team to act quickly and always be learning in an ever changing digital marketing and eCommerce space.Learn more about Techtronic Industries here: https://www.ttigroup.com/Connect with Cari Anne Cashon on LinkedIn here:https://www.linkedin.com/in/cariannecashon/If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermin