Eric Feng is a Partner @ Kleiner Perkins, one of the world's leading venture capital firms with prior investments in the likes of Google, Amazon, Snapchat, Uber, Twitter and more. At Kleiner Eric focuses on consumer and incubation with his current being his co-founding role with Packagd, the startup building a family of apps offering a new mobile shopping experience. Packagd recently raised a $6m Series A led by Forerunner and GV. Prior to KPCB, Eric held the role of CTO at both Flipboard and Hulu. In Today’s Episode You Will Learn: 1.) How Eric made his way into venture, all thanks to the help of Al Gore and Kleiner Perkins? 2.) What does Eric believe are the 2 opposing views of VCs? What side does it sit on? Has he always sat on that side? What was it that changed his mind? 3.) Why does Eric think consumer today is harder than ever before? How does the incumbency issue with regards to distribution affect Eric's thinking? Why does Eric believe we have never seen incumbents as strong as those of today? 4.) Why does Eric believe consumer companies are binary? How does this affect his attitude to price sensitivity? How does this influence his ownership requirements? 5.) How are VC funds building and using their own data platforms to find the best startups? Are we seeing the start of VC funds being disrupted by technology? What advantages does using this technology have? Items Mentioned In Today’s Show: Eric’s Fave Book: Adventures in The Screen Trade: A Personal View of Hollywood Eric’s Fave Blog: TechMeme Eric’s Most Recent Investment: Hollar As always you can follow Harry, The Twenty Minute VC and Eric on Twitter here! Likewise, you can follow Harry on Snapchat here for mojito madness and all things 20VC. eShares is the No 1 Cap Table Management platform, allowing for equity management, 409A valuations, and liquidity, all in one place. eShares is made for companies of all sizes with over 5,000 trusted customers including the likes of Squarespace, Kickstarter, and DoorDash just to name a few. To try out the must have service of the industry, simply head over to esharesinc.com it is a must. Fond is the employee engagement suite with 3 core products, rewards: a recognition platform for rewarding achievements and milestones, perks: a premium corporate discounts program to show employees you care about them and then finally engagement IQ, a free employee engagement survey that allows you to measure the health of your organization. To check it out head over to fond.co