How do you create content that gets to the heart of things? Many people make it seem like it's this crazy, esoteric science when it's pretty simple. What's the pain point? What's your consumer struggling with? How do we transition them into a world where they're happy? You have to know who you're talking to, what they care about, and why your proposition holds value for them. What more? Listen to Ryan Kutscher, CEO of Circus Maximus, as he discusses how to create content that gets to the heart of things. Show NotesConnect With: Ryan Kutscher: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.