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219) #ExponentialInsights - Video Communication: Give Them a Reason to Care

219) #ExponentialInsights - Video Communication: Give Them a Reason to Care

FromBanking on Digital Growth


219) #ExponentialInsights - Video Communication: Give Them a Reason to Care

FromBanking on Digital Growth

ratings:
Length:
47 minutes
Released:
Aug 15, 2022
Format:
Podcast episode

Description

The foundation for every relationship is trust.
But it’s hard to gauge people’s authenticity in a digital space dominated by communication through text media.
That’s why Ethan Beute, Chief Evangelist at BombBomb and author of Human-Centered Communication, believes in the power of video communication in a post-COVID world.
By personalizing our interactions and messages through video, we can pull back the curtain of digital anonymity.
Join us as we discuss:
- Challenges financial brands face in trying to personalize experiences (10:47)
- How video establishes trust in human-centered communication (17:52)
- Why AI will never be a true substitute for the human connection (26:43)
Check out these resources we mentioned during the podcast:
- Ethan Beute
- BombBomb
- Human-Centered Communication
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
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Released:
Aug 15, 2022
Format:
Podcast episode

Titles in the series (100)

If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.Get ready to gain practical insights, proven ideas, and empowering inspiration as financial brand marketing and sales leaders, along with the leading digital marketing and sales technology firms, share their stories to help you maximize your digital growth potential here on Banking on Digital Growth.