When we made the move from affiliate marketing to selling our own physical products years ago, we realized in a kind of baptism-by-fire way how starkly different the two business models are. Mike Higman, owner of HuntingGearDeals.com, is trying to make the same shift. In this episode, he and I talk about the 3 things he needs to carefully consider to make sure he is prepared to take his business to the next level: cash flow, products to sell, and content strategy. You'll learn: Why cash flow is the enemy of a physical products business How to find the perfect product to sell by leveraging information from your affiliate marketing website The best way to rank your website on Google How to gather content from true fans of your product Why you need to be careful about spending tons of money on web development Mike and I met when he signed up for 5 Minute Pitch. Check out his story and pitch. Resources mentioned: E184: Dealing with Cash Flow 5 Minute Pitch Thanks for listening! Until the next one, happy selling.