Lana Rodriguez joins Matt Lionetti and The Broke Agent for an Over Ask Podcast you don’t want to miss. Lana shares how she dominates the competition in her market with a referral based business model and how she throws 6-8 amazing client events every year. Plus, a tactic every agent can implement (no budget required)—how she uses Facebook groups to grow her business and keep up with her VIP clients.


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Matt Lionetti: https://www.instagram.com/matt.lionetti/


The Broke Agent: https://www.instagram.com/thebrokeagent/


Lana Rodriguez: https://www.instagram.com/thelanarodriguez/?hl=en
Lana's Facebook: https://www.facebook.com/MyLocalRealtor


Listen and Subscribe:
Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792


Timestamps:

00:00–00:50 Intro
00:51 How Lana has served over 1500 families since 2015
03:10 Identify your superpower
06:20 Connect with the alpha of every group you are part of
09:12 Know where your client avatar is on social media
11:44 Finding Facebook groups to infiltrate and committing to your role
13:42 How Lana stays omnipresent and in front of her clients
16:53 Hosting events for 500-700 clients
20:55 Lana’s pie story
28:53 What she’s doing on Instagram and TikTok to get leads (Lana’s superpower)
32:56 Focusing on agent-to-agent content
34:00 Lana’s TikTok story
39:55 Joining Real Brokerage
47:05 What’s with all the tours & events?
50:43 How she builds connections at networking events