Derrick Gregory joins Matt Lionetti and The Broke Agent to discuss the creative process for coming up with his funny videos, the frustration of content flops, why you should take a break from producing content, and how he stays consistent trendjacking and posting.

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Matt Lionetti: https://www.instagram.com/matt.lionetti/

The Broke Agent: https://www.instagram.com/thebrokeagent/

Derrick Gregory: https://www.instagram.com/derrickswflrealtor/

Listen and Subscribe:
Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792

Timestamps:

00:00–00:30 Intro
03:45 Derrick’s massive following on Instagram and how it all began
10:26 Consistent laughs in a market saturated with aspiring comedians
11:45 The first video that really hit—and then the first one that didn’t hit at all
17:20 Bigger productions don’t necessarily net bigger results
19:12 The joke has to be right up front (i.e., not subtle)
29:48 When you post a video and it doesn’t hit, what do the next couple days look like?
31:16 What happens to engagement when the Instagram algorithm is off (it happens)
34:24 Instagram strikes and how they affect your engagement
35:35 “A couple months ago, you took a long hiatus.”
42:42 When you enjoy it, you’re more likely to be consistent with it.
45:22 What are you trying to get from this other than real estate business?