The viral sensation of real estate: Cody Squires and Spencer Keables from the North Valley Property Group sit down with Matt Lionetti and The Broke Agent to discuss how they come up with content, the keys to trendjacking, and why they don't only focus on making videos about real estate.


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Matt Lionetti: https://www.instagram.com/matt.lionetti/

The Broke Agent: https://www.instagram.com/thebrokeagent/

North Valley Property Group: https://www.instagram.com/northvalleygrp/https://www.tiktok.com/@northvalleygrp?lang=en

Listen and Subscribe:
Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792

Timestamps:

00:00–00:39 Intro
01:29 How they branched out in content creation
02:33 Where they started
05:00 How they went viral - 55 million views
07:29 Capitalizing on viral momentum to enhance real estate business
12:48 Getting Brand Deals
19:30 The Creative Process
36:35 Weird Fan Interactions and Family Life
38:00 What’s next for the North Valley Property Group?
39:49 Making Money from Social Media

#NorthPropertyValleyGroup #TheBrokeAgent #MattLionetti