How did Philz Coffee grow to become synonymous with fueling the likes of tech giants out of Silicon Valley? Co-founder, Jacob Jaber, explains how the vision of Philz Coffee came to fruition from his father, who simply wanted to create a place where people could hang out and share great drinks together. Now, with over 75+ locations, this growing franchise still relies on one key ingredient: creating a memorable, personalized experience for each of its customers. Jacob and the Wolf chat about its unique barista model and how the most important aspect of any business is to create a product that you really, really love. Then, find out which businesses Jacob prefers to invest in.  0:00 Background3:40 The Turning Point6:18 Creating a Community8:40 Building a Consumer-Facing Brand15:00 Expansion Plans17:20 The Phil’s Business Model28:21 Brand Association31:40 Building a Brand37:42 Investing in Consumer Companies46:08 Follow UsBuilt by hospitality for hospitality. Empower your employee experience by using Harri to build, manage, engage, and retain your team.  Don’t you think it’s time to utilize a platform designed to elevate your greatest asset— your employees? Visit Harri.com to learn more. Follow Jacob:LinkedIn: https://www.linkedin.com/in/jacobjaber/Twitter: https://www.twitter.com/jacobjaber If you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast.  Thank you so much!Check out The Wolf’s newsletter. Stay up-to-date on all things Franchise Empires by following The Wolf on Twitter: https://twitter.com/franchisewolf