Loosen up. Literally.
StretchLab is the Austin-based company helping others to increase performance and decrease joint pain. The Wolf chats with owner Steve Hitzemann about the fast-growing franchise’s rapid ascent to success.
How did Steve dare to dream of a business model based on nothing more than stretching? Hear how Steve made the impossible possible, and how he’s making a two-membership franchise financially sustainable. 
Is the stretching franchise just another fad? And if so, how has Steve prepared to compete in a potentially soon-to-be oversaturated market?
From its customized one-on-one sessions to a unique approach to customized service with expertly trained flexologists, discover how StretchLab is revolutionizing the wellness industry with its approach to flexibility and overall well-being. 
With six locations open, and more on the way, you won’t wanna miss hearing Steve’s insights on the value of simplicity, staffing, and scalability.  
 
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Paylocity is the modern, all-in-one platform that makes HR and payroll easier — so you can focus on your employees. We’ll make onboarding faster, recruiting smarter, and compliance simpler. To learn more visit paylocity.com/restaurants.’

00:00:50 - Stretch Lab: Revolutionizing Personalized Stretching
00:03:42 - Training and Connection Key for Flexologists
00:09:05 - StretchLab’s Services
00:13:08 - Creating a Scalable Fitness Program
00:17:05 - Staffing That’s Driven by Membership Base Strategy
00:26:49 - Expanding from One Studio to Six Stretch Labs
00:31:25 - Scaling a Growing Organization with Multiple Locations
00:40:38 - Market Saturation Concerns for Assisted Stretching
 
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