59 min listen
S1 E12: How Combining Franchises is Helping Build an Empire
S1 E12: How Combining Franchises is Helping Build an Empire
ratings:
Length:
39 minutes
Released:
May 17, 2022
Format:
Podcast episode
Description
Military veteran Betsy Erb has a vision. And she’s not going to stop until she’s built her pet franchise empire.
How is she going about it? By leveraging an established franchise brand, Dog Training Elite, to boost a newer opportunity: PetWellClinic.
The Wolf talks to Betsy about how PetWellClinic is solving a massive pain point for the owners of animals in need of urgent care, her short and long term plays, and how she and husband Ed are horizontally integrating in the pet industry.
You’ll also hear how Betsy plans to leverage the two brands, what it’s like taking on a multi-unit deal, and her vision as an entrepreneur.
Multi-units, multi-franchises - this is a business strategy you’ll want to take note of.
Follow Betsy on Instagram:https://instagram.com/dogtrainingeliteselouisiana?igshid=YmMyMTA2M2Y= (@dogtrainingeliteselouisiana)
Check out https://workweek.com/brand/te-wolf-of-franchises/ (The Wolf’s newsletter)
Stay up-to-date on all things Franchise Empires by following The Wolf on Twitter: https://twitter.com/franchisewolf (https://twitter.com/franchisewolf)
How is she going about it? By leveraging an established franchise brand, Dog Training Elite, to boost a newer opportunity: PetWellClinic.
The Wolf talks to Betsy about how PetWellClinic is solving a massive pain point for the owners of animals in need of urgent care, her short and long term plays, and how she and husband Ed are horizontally integrating in the pet industry.
You’ll also hear how Betsy plans to leverage the two brands, what it’s like taking on a multi-unit deal, and her vision as an entrepreneur.
Multi-units, multi-franchises - this is a business strategy you’ll want to take note of.
Follow Betsy on Instagram:https://instagram.com/dogtrainingeliteselouisiana?igshid=YmMyMTA2M2Y= (@dogtrainingeliteselouisiana)
Check out https://workweek.com/brand/te-wolf-of-franchises/ (The Wolf’s newsletter)
Stay up-to-date on all things Franchise Empires by following The Wolf on Twitter: https://twitter.com/franchisewolf (https://twitter.com/franchisewolf)
Released:
May 17, 2022
Format:
Podcast episode
Titles in the series (100)
S1 E1: Why Catering is Your Next, Best Franchise with Nick Panos, Mellow Mushroom by Franchise Empires