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How a New Apple is Born

How a New Apple is Born

FromLost in the Supermarket


How a New Apple is Born

FromLost in the Supermarket

ratings:
Length:
21 minutes
Released:
Mar 9, 2020
Format:
Podcast episode

Description

Rave®, Jazz®, Cosmic Crisp® - you’ve probably noticed the rise in creative names (and flavors) arriving in supermarkets to shake up the apple category. But, do you know how a new apple is born? From patents and propagation to countless tests and trials, learn all about how a new apple is born in this episode of Lost in the Supermarket!Rob Blakey, R&D Manager at StemiltRob is the research and development manager for Stemilt, a family-owned company and leading grower-packer-shipper of apples, pears, cherries, stone fruits, and organics. Originally from South Africa, Rob earned his PhD in avocado post-harvest physiology. He worked at Westfalia Fruit in South Africa and in the UK as a horticultural researcher in avocados, before moving to Washington State in 2016. At Stemilt, Rob manages R&D activities and new variety programs.Brianna Shales, Senior Marketing Manager at StemiltBrianna is the senior marketing manger at Stemilt. She joined Stemilt’s marketing team after earning a BA in Communication from Washington State University. More than a decade later, Brianna works on marketing strategy and communications execution as it relates to the Stemilt brand, and its signature branded varieties like Rave® apples.
Released:
Mar 9, 2020
Format:
Podcast episode

Titles in the series (68)

Expert food industry analyst and journalist, Phil Lempert, has candid conversations about what’s in your food, what you should and shouldn’t be buying and eating, how food companies can better serve shoppers and stay ahead of the trends, what effect the food and agriculture world is having on our planet, and more.