Where will the nutrition bar market go next? Should your brand go with it? The discussion continues with a survey of markets & products that have caught the attention of the Glanbia Nutritionals Healthy Snacking team. In part two of the nutrition bar series, Brad Meyers, Paul O’Mahony, Jason Demmerly & Max Maxwell share what brands should be aware of when exploring the nutrition bar market and what to consider when building a bar. They discuss technical challenges many brand owners face, their take on how taste & texture will affect regional trends, and the science of building a better nutrition bar. The conversation journeys into future trends they predict will drive innovation across nutrition bars, into snacks and beyond.

Glanbia Nutritionals (glanbianutritionals.com) is a global provider of innovative nutritional solutions through its extensive portfolio of dairy & non-dairy ingredients and capabilities. Glanbia Nutritionals provides a wide range of science-led solutions to customers across the globe. It is the number one supplier of whey-based nutritional solutions globally and leading provider of customized nutrient premix solutions. Glanbia Nutritionals is a part of Glanbia Plc, a global nutrition company, grounded in science and nature, dedicated to delivering better nutrition for every step of life’s journey. To learn more about Glanbia Nutritionals expertise in bars & healthy snacking visit https://www.glanbianutritionals.com/barsolutions

About our panel



Paul O’Mahony – Product Strategic Manager, EMEA – Dairy Protein, Bars & Healthy Snacking


Paul is responsible for business development of functional dairy proteins and the healthy snacking portfolio of ingredients for Glanbia Nutritionals in Europe & the Middle East, particularly India. Paul has helped to develop Glanbia’s functional solution portfolio across the globe for many years.


Brad Meyers – Senior Director, Product Strategic Management


Brad oversees the Healthy Snacking portfolio of ingredients for the Glanbia Nutritionals globally. Brad has been working in the food industry since 2004 and is considered a subject matter expert in specialty ingredients.


Max Maxwell – Market Intelligence Manager, Healthy Snacking


Max is the category expert for market insights & intelligence in Healthy Snacking category. Based in Madison, Wisconsin Max has a degree in Food & Nutrition from Evergreen State College, Washington, an MBA in Marketing from the University of Wisconsin, Madison.


Jason Demmerly – Director of Research, Global Ingredients


Jason is R&D director of R&D and specialises in research and development, innovation strategy, new product development and commercialisation. Years of experience in mentoring and inspiring others to achieve personal and professional goals as well as desired outcomes of the business.