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13: Is your packaging connecting your brand with consumers?

13: Is your packaging connecting your brand with consumers?

FromFood Matters Live Podcast


13: Is your packaging connecting your brand with consumers?

FromFood Matters Live Podcast

ratings:
Length:
51 minutes
Released:
Aug 1, 2019
Format:
Podcast episode

Description

Your packaging is the first thing a consumer sees when shopping for their food, it conveys information about taste, experience, and your brand. The latest Table Talk Podcast looks at packaging design, and how food and drink brands can use it to help promote their products, and most importantly, become more sustainable.



Join our panel including the Deborah Dawton, Chief Executive, Design Business Association, Chris Aukett, Director, The Big Picture, and Chris Griffin, Chief Executive, Museum of Brands, Packaging and Advertising explain how brands can make a connection with consumers through creative pack design.
Released:
Aug 1, 2019
Format:
Podcast episode

Titles in the series (100)

On each episode of the Food Matters Live Podcast we dive deeper into the unanswered questions shaping the food and drink landscape. Expect to hear from industry leaders, influencers and innovators on the ground driving the change each and every day. Join the conversation on Facebook and Twitter by tagging us @foodmatterslive or keep up to date with the podcast on https://www.foodmatterslive.com.