Sustainability is at the heart of so much of the food sector, with discussions often focusing on manufacturing processes, food waste, and meat and dairy alternatives.

But the most difficult sustainability challenges, and arguably the most impactful, are a step before any of that.

In this episode of the Food Matters Live podcast, made in partnership with CropLife Europe, we focus on agriculture.

There is no getting away from the fact that farmers are under increasing pressure to feed a growing population, and doing so in a sustainable way adds another layer of complexity.

In Europe, the challenge has been set. The European Commission’s Farm to Fork Strategy, which is a central part of the European Green Deal, calls for a major reduction in the use of chemical pesticides, while making sure the supermarket shelves remain fully stocked.

So, what are the challenges in meeting those goals? What, if anything, needs to change to make them more achievable? And what are some of the solutions being proposed?

Guest:
Olivier de Matos, Director General, CropLife Europe