“If you’re a broccoli or watermelon, stay away from Planta,” warns Steven Salm, founder and CEO of the veggie-centric restaurant concept. “We can do serious damage.”
Indeed, what Salm calls a “plant-powered” menu offers indulgent, chef-driven items like Bang Bang Broccoli, ahi watermelon sushi and noodles with truffle mushroom cream, all served in a polished-casual setting with a full bar pouring craft cocktails and biodynamic wines.
Planta’s mission is to open diners’ minds and taste buds to the creativity that can be associated with plants, he says. There are now 11 locations in the restaurant's portfolio, and while half of the menu is consistent across them all, dedicated sections may focus on Asian, Pan-Latin or Italian specialties.
Listen as Salm shares how a personal lifestyle shift inspired him to start Planta, why the brand's dining experience and plant-based menu attracts many guests who aren’t vegans, and why a fast-casual spinoff may be in its future.​
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