In this episode, Tracey and Dan discuss how Personas can help you to better understand the needs of your clients and make sense of your data.Here is a taste of what Tracey and Dan cover in the conversation:What are Personas? Different ways you can use Personas in your workThe benefits of using PersonasHow to get started including how Empathy maps can helpTips and tricks to ensure you stay on the right trackLinks from the episode:The Impacto Consulting events page: Click hereThe Impacto Consulting website: Click hereImpacto Consulting on LinkedIn: Click here