In this episode, Tracey and Dan discuss what’s more important, qualitative or quantitative data? Here is a taste of what Tracey and Dan cover in the conversation:The difference between qualitative and quantitative data and the benefits of using both.The limitations of using only quantitative data or quantitative data to make decisions.Using a combination of both qualitative and quantitative data can help ensure that innovations are designed and evaluated in the best way possible. The different methods to collect both quantitative and qualitative data.The do's and don'ts to ensure the data collected is accurate and representative.Links from the episode​:The Impacto Consulting events page: Click hereThe Impacto Consulting website: Click hereImpacto Consulting on LinkedIn: Click here