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    Ep. 359 | ABM 2.0: The New Wave

    Ep. 359 | ABM 2.0: The New Wave

    FromOnBase: Smashing Sales and Marketing Misalignments

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    Ep. 359 | ABM 2.0: The New Wave

    FromOnBase: Smashing Sales and Marketing Misalignments

    ratings:
    Length:
    17 minutes
    Released:
    Dec 12, 2022
    Format:
    Podcast episode

    Description

    Today’s episode features Shashank Salunkhe. Listen as he shares his wisdom on solving the B2B marketing challenges with ABM and MarTech with his years of experience. Shashank describes how the concept of ABM X.0 can be used to better understand the buying patterns and intent of customers. This information is valuable for sales teams when writing emails, giving demos, and negotiating deals.
    Connect with Shashank Salunkhe  | Follow us on LinkedIn
    Released:
    Dec 12, 2022
    Format:
    Podcast episode

    Titles in the series (100)

    A B2B podcast that brings together real-world insights to help Go-To-Market professionals evolve and stay up-to-date on the latest trends. Join us as we bring you the best practices and proven techniques from industry experts and practitioners.