35 min listen
218: Awareness Matters: How One B2B CMO Cut Through
218: Awareness Matters: How One B2B CMO Cut Through
ratings:
Length:
49 minutes
Released:
Dec 11, 2020
Format:
Podcast episode
Description
What happens when you pair an identity security company and Terry Crews? An impressive, wildly successful influencer marketing success story, that’s what. It was the final piece of the “Let’s boost our brand awareness” puzzle that Ping Identity CMO Kevin Sellers was looking for. They had already identified their new brand identity and got internal support, now it was time to go big. This episode is all about the courageous, artful, thoughtful, and scientific marketing that goes into building brand awareness, all in the service of driving new customer acquisition. As Kevin shares, “You can't win business if you don't even get a chance to bid on the deal.” Tune in for an inspiring story about brand differentiation, with ingenious marketing executions and measurable results.
Released:
Dec 11, 2020
Format:
Podcast episode
Titles in the series (100)
7: Leading with Enthusiasm - Guest, Elissa Fink of Tableau: How to Make Sure You Grow with Your Organization by Renegade Marketers Unite