Michael Snow is a managing broker with Pearson Smith Realty in northern Virginia. He’s a masterful prospector and spends most of his time coaching approximately 1,000 agents on how to attract and find new leads. We asked him to share with us what he’s telling them as they head into 2023. Listen to Michael’s interview to find out the three-part plan for success that he has all his agents implement, understand why he is an enthusiastic fan of hosting open houses and how you can approach agents to run theirs, and discover the necessary steps to getting the maximum ROI from online leads. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Reach out to Michael via email: snow@pearsonsmithrealty.com   0:00     Introduction 2:18     Michael’s backstory 6:24     #1: Define categories of lead generation     7:33     #2: Write a detailed business plan 8:45     #3: Create a detailed schedule 10:46   Figuring out your daily activity 14:24   Thoughts on hosting open houses 16:08   Asking agents to host their open house 18:49   Generate multiple touchpoints with events 21:37   The expectation when calling online leads 25:21   Anecdotes about closing rates 28:15   Action Item