In this episode Judith Germain speaks to Di Di Hoffman about how to think out of the box and burn the business plan! Di Di talks about his experience of setting up a new business (and never seen before in South Africa). Di Di talks about the need for asking for help and the need to accept it when it's offered.  They also talk about how to strategise in business (your deliberate strategy and your emergent strategy) and how you can't execute without it. Di Di opens up a discussion about the purpose of a business plan for small businesses and what really works for them. Listen up to the rest of the conversation. Judith's websites:  The Maverick Paradox Magazine - themaverickparadox.com Company Website - maverickparadox.co.uk Judith's LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here.