Is it worth investing in SEO in 2019 when it's getting harder to rank for keywords? According to Kevin Indig, VP of SEO at G2, you need to forget about blogs and drive organic traffic with his secret SEO strategy, he dubbed "microsite 2.0". Kevin has worked for companies such as eBay, Pinterest, Atlassian, and G2 acquire more than +100M users using SEO. In this episode, we talk about something Kevin dubs as "microsite 2.0" strategy that doubled the organic traffic from 4M to 8M at Atlassian. We also talk about a link building strategy that Kevin called "account-based link building." Finally, we talk about big shifts in SEO in 2020 and beyond. For the show notes, key takeaways, tweetable quotes and other valuable resources, go to https://growthtoday.fm/043