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ratings:
Length:
5 minutes
Released:
Oct 17, 2023
Format:
Podcast episode

Description

In episode #2583, we talk about LinkedIn’s potentially genius new SEO strategy and share our thoughts on whether or not we think it's going to last. Tuning in, you’ll find out how combining user-generated content (UGC), AI, and SEO resulted in "hockey stick" traffic growth for LinkedIn, why increased traffic doesn’t necessarily translate into increased conversions, and what elements of this impressive-looking strategy you can implement in your own business, plus so much more!TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: LinkedIn's Genius New SEO Strategy.

(00:08) What Ahrefs' Tim Soulo has to say about LinkedIn’s collaborative articles.

(00:44) Comparing LinkedIn’s digital traffic data on Ahrefs and SimilarWeb.

(02:26) Why do large companies need to do a lot more than drive traffic to move the needle?

(03:16) Reasons that we think this prolific growth might not last.

(03:24) Why more traffic doesn’t necessarily mean more revenue.

(04:47) Takeaways from LinkedIn’s SEO strategy that you can implement in your business.

(05:13) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:
Tim Soulo's post about LinkedIn's SEO strategy
Ahrefs
SimilarWeb
LinkedIn Collaborative Articles
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Released:
Oct 17, 2023
Format:
Podcast episode

Titles in the series (100)

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. With over 35 million downloads and 1,400 episodes, you're sure to find something that will help you grow faster. If you're interested in being a guest on the show, e-mail eric@singlegrain.com to get on the waitlist.