Eric Lucari, Global Amazon Team Lead, has an impressive eight year career at Unilever, with experiences from working on the  frontlines of their Amazon sales business to jumping into eCommerce all the way back in 2016. Today, he shares how his Amazon team works alongside  other retail teams & three keys to success at a digital CPG. He also dives into the importance of sustainability - its future growth, how to appeal its benefits to consumers, and why now is the perfect time for more brands to lean into sustainable shopping.  Hosted on Acast. See acast.com/privacy for more information.