8 min listen
Johnathan Dane, Founder of KlientBoost (Clients Include Airbnb, Le Tote, Thinkific & More)
Johnathan Dane, Founder of KlientBoost (Clients Include Airbnb, Le Tote, Thinkific & More)
ratings:
Length:
43 minutes
Released:
Feb 13, 2018
Format:
Podcast episode
Description
This interview with Johnathan Dane was amazing. We covered a ton of stuff in about 45 minutes and he brought a ton of value. I think I learned a few things listening to it again to take these notes.Here’s a highlight of the things we covered:How Johnathan Dane got his start in PPC (it starts with craigslist)Common mistakes with AdWords / Landing PagesNot focusing on the important metrics: close rate, conversion rate, revenueNot tracking revenue & salesIceberg Effect (and why SKAGs are crucial)Why you need to balance lead volume vs lead cost for the highest amount of revenueShould beginners use Single Keyword Ad Groups (SKAGs)?Why higher consideration searches do better using the homepage as a landing pageWhy certifications are crapHow to get started with AdWordsLearn by doing if possible, if not, learn by readingWhy you should focus on the macro things firstWhy you should use multi-step landing pagesWhy you need to match your offer to the traffic temperatureTips for dealing with slow clientsWhy KlientBoost doesn’t use bidding platformsSwitzerland having a minimum income for humans (don’t ask)Robots taking over our jobs?Missing features in AdWords or Facebook Ads?Connect with Johnathan & KlientBoost:KlientBoost.comTwitter: @johnathandaneTwitter: @klientboostSupport the show (https://podcastingsimplified.com/support)
Released:
Feb 13, 2018
Format:
Podcast episode
Titles in the series (63)
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