41 min listen
Driving Customer Centric Innovation, with Pepsico's Cara Keating and Chad Matthews
Driving Customer Centric Innovation, with Pepsico's Cara Keating and Chad Matthews
ratings:
Length:
29 minutes
Released:
Nov 8, 2022
Format:
Podcast episode
Description
Our guests this week are Cara Keating, Chief Customer Officer, Frito Lay-North America and Chad Matthews, Chief Commercial Officer, Pepsico Beverages-North America. In a fast-paced conversation recorded live at the National Association of Convenience Stores' annual conference in Las Vegas. we dig into what makes Pepsico unique on both the food and beverage side before delving into how customer-centric innovation is brought to life using tools like Pepviz. We also learn how the convenience channel is evolving, how the lines are blurring, and how Pepsi thinks about its own direct-to-consumer efforts. We also discover how both Cara and Chad's groups work with their retail partners to drive collaborative value, before wrapping up with a discussion of Pepsi's social impact efforts.But first we dissect the week's most important retail news, kicking off with Lowe's decision to "pull a Target" and bail on the Canadian market. Then we move on to some big picture news, including the National Retail Federation's holiday forecast and profit warnings from brands like Canada Goose and Under Armour. We also revisit the "wobbly unicorn corner," unpacking what to make of dismal quarterly earnings reports from Peloton and Wayfair, before sharing some uncharacteristically good news as AdoreMe gets scooped up by Victoria's Secret for a cool $400 million. We close with news from Steve's field trip to JC Penney's new inclusive beauty concept. About CaraCara Keating, an 18-year PepsiCo veteran, is the Chief Customer Officer for Frito Lay North America. Since joining PepsiCo in 2004, Cara’s ability to consistently deliver results has led to progressively senior roles in general management, customer development and field leadership across Canada.Cara began her PepsiCo career in the Western Canada market with Frito Lay Canada (FLC). She then moved to Toronto with PepsiCo Foods Canada (PFC) in 2010 for sales roles with both FLC and Quaker responsibilities including leading the national convenience & gas business, large grocery customers, and foodservice sales. In 2014, Cara was promoted to Senior Director of Sales Strategy, Planning, and Insights. After her promotion to Ontario Area Vice President in 2015, Cara led the team to back-to-back Pingel Award wins in 2015 and 2016 for the top-performing FLC region. In 2016, Cara was promoted to Vice President Customer Development, where she led PFC’s national sales team to deliver against PepsiCo’s promise of providing world-class service to our customers and innovative programs to our consumers. Most recently, Cara was President of PFC, a role she held for three years. In this role Cara navigated the organization through the COVID-19 pandemic in addition to many other transformational changes, all while delivering sustained growth for the company and its customers.Cara is a talented people leader and passionate supporter of PepsiCo’s Diversity, Engagement & Inclusion agenda. As a former lead and recent executive sponsor for the Women’s Inclusion Network (WIN), her efforts to expand WIN across PepsiCo Canada were recognized with the prestigious PepsiCo Global Harvey Russell award for her contributions to diversity and women’s development across PepsiCo.Cara has also helped to position PepsiCo Canada as an industry leader in advancing women through her involvement on the Board of Directors for the annual Forward Together women’s development conference. In recognition of these efforts, Cara was honoured with a 2017 Star Women in Grocery award from Canadian Grocer Magazine.Cara is also very active in the food industry and sits on the Board of Directors for the Food, Health & Consumer Products of Canada (FHCP), the FHCP Industry Affairs Management Committee, the Golden Pencil Committee and was a former Advisory Council Member to the Canadian Federation of Independent Grocers (CFIG).Prior to PepsiCo, Cara worked at Procter & Gamble for four years in Account Management. Cara holds a Bachelor’s degree in Business fro
Released:
Nov 8, 2022
Format:
Podcast episode
Titles in the series (100)
Retail's New Front Door with guest Stephan Schambach, author and CEO & Founder, Newstore: “We no longer go online, we live online” - Google In our discussion of the 4th Essential ("Mobile") in Steve's Essentials of Remarkable Retail framework we probe how smart devices have created a world where we can always be shopping and the new best location for our brand is wherever the customer happens to be with their smart device. Mobile is the ultimate silo-buster, allowing for an increasingly blended shopping world where the lines between physical stores and e-commerce are blurred. Adding to our conversation of how mobile is becoming the new front door to the store is online shopping pioneer and serial entrepreneur Stephan Schambach, who has been front and center in the evolution of e-commerce as the founder of multiple groundbreaking companies. He's also the author of Makeover: How Mobile Flipped the Shopping Cart. by Remarkable Retail