Are you in the best position as a soloist?Talking PointsThe definition of positioningApril Dunford’s components of effective positioningPositioning people vs. productsFocusing on the clients that already love youHow a soloist can think about forming a positioning teamPositioning vocabularyCharting your point of viewAlternatives and competitorsListing your true competitive alternativesTaking inventory of major life experiencesPositioning exercisesMapping attributes to value themesFinding a market frame of referenceChanging your positioning in every place where you exist publiclyGetting your sound bites down on a single documentQuotable Quotes“I think what happens a lot of time when soloists struggle with this is that there hasn’t been a deliberate defining of that market.” –RM“People either get you energized, or they suck it out of you.” –RM“You want to take financial advice from Warren Buffet, not your buddy who blows his whole paycheck on Keno.” –JS“If you’ve got some feature or attribute that is unique between you and the alternatives that someone might choose, you still need to translate it for your buyer, who is not your peer.” –JS