How do you define your competition?
Talking Points

Why you need to define your competition
Brand neighborhoods
Communicating with competitors
Being choosy about who you work with
Empathizing with potential clients
An authority versus_ the_ authority
What you can learn from sales interviews
Defining yourself as well as the competition
Researching the competition

Quotable Quotes
“I think it’s important for authorities to understand who around you you should pay attention to.” –RM
“I find that a lot of people who I work with have a really hard time defining their unique difference.” –JS
“I don’t want to take somebody on that really should be with someone else, because it’s not going to go well.” –JS
“You’ve gotta get really clear on your special sauce.” –RM