A strategy for getting paid well even if your audience has small pockets.
Talking Points

The power of starting with the problem
Big pockets vs small pockets
Examples of paid marketing opportunities
What to do before you have an audience
How to craft a great pitch
How to create interest in a cold email
What to do on a pitch call

Quotable Quotes

“To increase the monetary value of your speaking gigs, have product available.”—JS
-“It may look really simple—an e-book or a guide—but how that gets marketed, whose hands it goes into, how your name is used, matters. They’re all part of your brand.”—RM
-“Ask yourself: how does this opportunity align with my message? How does it work for my people?”—RM
-“If you get people to sell out, you’re in trouble”—JS
-“Answer the question: what do you write about that serves their audience’s needs?”—RM
-“You’ve got to do your homework or you’re a spammer. And people smell spammers a mile away” —JS
-“If it makes you feel gross, you’re doing it wrong”—RM

Related Links

The TBOA Jill Konrath episode
The Secret of Selling Anything
The show Jonathan hosted for Intel