The secrets of being cool to people so they’ll be cool back to you (even if they’re trying to screw you over). On today’s episode Russell talks about how being a nice guy and always treating people with respect has helped him avoid getting sued. He also talks about why you shouldn’t burn bridges because you don’t know what the future holds. Here are some interesting things to listen for on this episode: How one of Russell’s friend has spent years in court after a business deal went sour and what Russell learned from that. And why Russell tries to always give people the benefit of the doubt and avoid burning bridges because you don’t know if something could change in the future. So listen below to find out why nice guys don’t necessarily finish last. ---Transcript--- Hey everyone, this is Russell Brunson and I am driving home in the freezing cold but I want to welcome you to Marketing in Your Car. Typically, I do these things on my way into the office but today, I’m driving home and just had a random thought to share with you guys today. Hopefully it will help you all a little bit on stuff you’re working on. Notice I said ya’ll. I’ve been hanging out with too many friends from Georgia, from Texas, and they’re getting me to say words like ya’ll. Anyway, I apologize about that. I don’t know how this is going to relate to any of you guys but hopefully for the right person, for someone, this message is a big thing. I had a friend. I’m not going to tell any names or anything because it’s not important but he had a partner in a project. The project went sour. Because of that, he locked the partner out, thinking whatever, but he changed passwords and locked this partner out of his business. That was three years ago or so. I just saw him recently and asked how things were going. He said that basically for the last three years, he’s been in a lawsuit and almost on the brink of bankruptcy and lost everything, and all that. I was kind of telling the guys at work with me about that, and just we were talking about how lucky we’ve been that we haven’t had anything like that happen yet. I was thinking, “Why hasn’t something like that happened to me before in the past?” and things like that. One of the guys who works with me said, he just made a comment, he said, “If you think about it, the reason is you just always treat people good, Russell. You don’t screw people over. If something bad happens, you’re the first one to walk away and let it be.” I thought about that little. I thought, “You know, it’s interesting, but it really is true.” I told partners this in the past. I don’t think they believe me at first but it’s true. People always want a contract. I’m like, the only times I’ve ever been screwed over in business is when people, every time, it’s been by the person who wanted a contract. It’s really weird. I don’t know what it is. Mostly, I just work with a handshake. I always tell people, “Look, this is the deal. We’re going to work together. If something bad happens, I’m just going to walk away from it because I don’t really care. I’ll just give it all back to you.” People don’t really believe me. That actually happened earlier this year. We had a project that when all was said and done, we invested about $50,000 in it, never could get this thing to work, and I just gave it back to the person and said, “You know what? I’ve tried all I can do. I spent a lot of money. Hopefully this helps you. I’m just going to give the whole thing back to you.” It was interesting because, this may be a bad example, but the person we were working with got all upset at me. I said, “Why are you upset?” She was like, “No, we were supposed to be partners.” I said, “I know, but we spent $50,000, I redid your site and your sales funnel, everything, and I just can’t get it to really work so I’m going to give it back to you as a gift.” It was funny because she kept trying to attack me like I was trying to do something bad to her. I’m like, “No, I’m really just g