How Alex Becker got me to think he’s literally the coolest person on earth by just being a cool person. On today’s episode Russell talks about the difference between trying to build a relationship with someone the wrong way and the right way. Here is some of the awesome stuff you will hear on today’s episode: What has happened to Russell 3 times now while trying to buy domains. Why extorting money from someone is guaranteed to backfire when trying to build a relationship. And hear an example of how you can actually build a good relationship with Russell, and you could both benefit. So listen here to find out why extorting money from someone is never a good way to build a relationship. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome to the Marketing Secrets podcast. I just jumped in the wrong car. I’m just going to be moving from this car into the other car as we start we this thing off, and my guess is it’s already turning out to be an amazing day. Alright everybody, welcome back. I’m now in the jeep, a much better driving experience here. Our house is the middle of a remodel thing so all the cars are out, and I just jumped in the wrong one, and both my keys were in it, so it started…anyway, long story. But I want to jump into something really, really cool and important and special for all of you guys today. So I want to talk about how to be smart about doing deals with people. In the last few months there have been a couple of domains that I have wanted and needed. Some were based on our trademark, some based on other things, and sometimes people are cool when you’re like, “Hey can I buy the domain?” They’re like, “Sure, here you can buy it.” But what’s happened now, 3 times, not once, not twice but thrice, someone owns the domain and we’re like, “Hey, can we buy the domain?” And they know who I am right, so the first thing they do is lick their greedy chops. And they’re like, “Yeah, I’ll give it to you…” and literally one guy wants to give me a domain for a million, 1.3 million dollars, insane and it’s not even that good of a domain. But it’s one that’s a trademark term that we have. And I was like, “Dude, I’m not going to give you 1.3 million dollars for this domain.” And he’s like, “Well, I want to set up a relationship with you guys.” And I’m like, “This is not the way to do it, extorting me for 1.3 million dollars, you’re a moron.” Same thing happened with this other domain, where this person was negotiating and we were trying to give him like….same thing, he knew who I was and it was a branded domain, it was something that like we could get our lawyers to get, but I’m just trying to be nice to them. “Hey, can we buy it from you? You can’t use it. It’s something that would mean a lot to me.” And they’re like, “Oh, we’ll do it for this much.” And like insane numbers and things and negotiations. And what’s funny, all three of these people, all three of them said that they had the domain because they wanted to build a relationship with me, but then they tried to blackmail me into paying them a bunch of money for this domain. I was like that is literally the worst possible way you could ever build a relationship. All I want to do from this point forward is, I can’t even say it out loud because it will be on public record someday. It’s just I don’t want anything nice for those people. It’s a word, if I ever see or hear their names again, I will have an instant bad taste in my mouth and it’s the worst possible way to build a relationship. So I say that on the one side. All three people who had these domains were people who were struggling who wanted to build a relationship because they thought that if they had a relationship with me it would change everything. But then they went about it completely wrong. Now flip to the other side of the coin. Some of you guys know Alex Becker. Alex Becker is a dude who is super successful, he’s got multiple 7 figure companies, an 8 figure company, just a smart, smart