Key Takeaways:You don’t own your social media, it’s unreliable reach. It’s a great way to create a community, but you have to find a way to transfer that community to more reliable reach.Creating content for a lead magnet is all about offering value that is relevant to the people that you want to reach. It doesn’t have to be complicated or expensive.Instead of sending a monthly newsletter containing 5 or 6 items to your email list, why not share one awesome story a week? That’s the best way to increase open rates and connect with people more effectively. “Your job is to get people off of social media, and on to reliable reach. And the best, most effective, reliable reach you have is your email list.” “It's about the content and connecting with people who are like minded, who are seeing the same thing, who share the same philanthropic heart”  “The best way to increase your deliverability, to increase your open rates and to actually connect with people is one story a week.”- Maryanne Dersch   Be more confident, credible & convincing to your board & supporters without feeling rejected, ineffective, or pushy.Learn to manage your mindset, lead yourself and others more effectively and have the meaningful conversations that drive your most important work. Get your free starter kit today at  www.theinfluentialnonprofit.com Connect with Maryanne Dersch: maryanne@courageouscommunication.com