AMC (Amazon Marketing Cloud) For Amazon Sellers Brent Zahradnik returns to the show to go technical on the benefits of AMC and how you can get the most out of it. What we will cover on Today’s show… - What is Amazon Marketing Cloud and why does it matter? - What does AMC do and who can use it? - The major benefits and insights you can get from using AMC - Some of the new metrics in AMC and their definitions - How can you access AMC?    Brent is the founder of AMZ Pathfinder, an advertising agency that since 2015 has worked with businesses selling on the North American and EU Amazon marketplaces helping them maximize their outcomes for all advertising-related goals.