Want to be featured as a guest on Making Data Simple? Reach out to us at [almartintalksdata@gmail.com] and tell us why you should be next. AbstractMaking Data Simple Podcast is hosted by Al Martin, WW VP Account Technical Leader IBM Technology Sales, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.This week on Making Data Simple, we have Ayal Steinberg VP, WW Data, AI, and Automation Sales Leader Global Markets. Ayal started off in music and then in the late 1990’s shifted to retail where he learned about data and analytics. In the past 20 years Ayal has held various sales rolls during his career. Show Notes2:18 – What the new year means in sales7:09 – How are you going to go to market in 2022?10:36 – If we jumped to this time next year 2023, how did 2022 go?12:36 – Does the Challenger Sale still apply today?14:58 – How do you execute influence?18:39 – What motivates a core sales team?21:34 – What are your tricks and tips around shared communication? And then how do you build on that shared influence?Connect with the TeamProducer Kate Mayne - LinkedIn. Producer Steve Templeton - LinkedIn. Host Al Martin - LinkedIn and Twitter.