Hey Folks! Back to school replay here while we edit some of our recent guests.  Enjoy!Want to be featured as a guest on Making Data Simple? Reach out to us at [almartintalksdata@gmail.com] or for faster response, complete this form and tell us why you should be next. AbstractMaking Data Simple Podcast is hosted by Al Martin, WW VP Account Technical Leader IBM Technology Sales, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.This week on Making Data Simple, we have Ayal Steinburg VP, WW Data, AI, and Automation Sales Leader Global Markets. Ayal started off in music and then in the late 1990’s shifted to retail where he learned about data and analytics. In the past 20 years Ayal has held various sales rolls during his career. Show Notes9:18 – Ayal’s history11:50 – Ayal talks about his portfolio 16:16 – Market expansion and reducing costs19:02 – Platform and one product21:50 – Why IBM technologies?24:20 – Why are customers moving data?27:56 – Is “Switzerland” a hard or easy sell?30:52 – What is your biggest challenge right now?IBMConnect with the TeamProducer Kate Brown - LinkedIn. Host Al Martin - LinkedIn and Twitter.