38 min listen
Modern Political Campaigns and Social Media in the United States, with Dr. Michael D. Cohen
Modern Political Campaigns and Social Media in the United States, with Dr. Michael D. Cohen
ratings:
Length:
48 minutes
Released:
Jun 13, 2021
Format:
Podcast episode
Description
Dr. Michael D. Cohen, CEO of Cohen Research Group and Lecturer at Johns Hopkins University, discusses his new book Modern Political Campaigns: How Professionalism, Technology, and Speed Have Revolutionized Elections. We talk about how communication technologies have shifted political campaigns from being party-centered to candidate-centered. We also discuss various aspects of political campaigns covered in the book, such as: how political campaigns conduct opposition research, the role of data and analytics in the modern campaign, and the value social media can provide to a political campaign. Buy Modern Political Campaigns here and use code RLFANDF30 for 30% off!
Released:
Jun 13, 2021
Format:
Podcast episode
Titles in the series (100)
"Last Night in Sweden": Responding to Donald Trump while Branding a Nation on Social Media, with Emma Randecker: Emma Randecker from the Swedish Institute discusses how the organization responded to Donald Trump's 'Last Night in Sweden' comment, which sparked a media frenzy on both traditional and social media. Emma outlines how SI launched a fact checking campaign on Facebook and tried to clear up some misconceptions about immigration and refugees in Sweden. We also discuss the Curators of Sweden project, which gives selected Swedes control of the @Sweden Twitter account for one week, and how the Curator in charge of the account reacted to Trump's comments. Emma also shares her insights about how SI uses social media for digital marketing and how they conceptualize branding a nation. by Social Media and Politics